《The Icons》interviewed Dr. Stella Clarke, BMW Project Lead, at the CES 2023 event in Las Vegas. Dr. Clarke gave us an exclusive insight into BMW’s newest project, the i Vision DEE.
The i Vision DEE is BMW’s latest concept vehicle, which takes the company’s electric vehicles to the next level. It is equipped with cutting-edge technology, including autonomous driving and advanced artificial intelligence features. Dr. Clarke explained that the i Vision DEE is not just a car, but a vision for the future of mobility.
Change Color on Demand
“We wanted to create a vehicle that is both beautiful and intelligent,” Dr. Clarke said. “The i Vision DEE represents the next generation of electric vehicles, combining advanced technology and design to create an entirely new driving experience.”
One of the most notable features of the i Vision DEE is its ability to change color on demand, thanks to BMW’s E Ink system. This allows the car to transform its appearance based on the driver’s preferences or mood. As Dr. Clarke explained, “Our E Ink system allows the driver to personalize their car, expressing their personality and style in a unique way.”
Another key feature of the i Vision DEE is its advanced autonomous driving system. The vehicle can operate on its own, with no need for human input. It uses advanced sensors and cameras to navigate the roads and avoid obstacles, making it an incredibly safe and efficient mode of transportation.
ESG and SDGs Goals in Mind
Dr. Clarke also highlighted the i Vision DEE’s focus on sustainability. The car is designed with BMW’s ESG and SDGs goals in mind, with a focus on reducing carbon emissions and promoting environmentally-friendly transportation.
“At BMW, we are committed to creating a sustainable future for mobility,” Dr. Clarke said. “The i Vision DEE is just one example of how we are pushing the boundaries of what is possible in terms of electric vehicles and sustainable transportation.”
The i Vision DEE is a bold step forward for BMW, showcasing the company’s commitment to innovation, sustainability, and creating unique driving experiences. With its cutting-edge technology, advanced autonomous driving features, and personalized design options, the i Vision DEE represents the future of electric vehicles. We look forward to seeing what BMW has in store for us in the years to come as they continue to push the boundaries of what is possible in the automotive industry. The official said that this concept car will be launched in China on the evening of April 17th at the BMW Future Vision Night.