《The Icons》interviewed Yasuhiko Imamura, the CEO of Vie Style, at the Consumer Electronics Show (CES) 2023 in Las Vegas. Imamura shared his vision for the future of audio technology and his company’s latest product, the Neurosignal Audio Generation (NAG) headphones.
Imamura, who has been in the audio industry for over two decades, believes that NAG headphones will revolutionize the way we experience sound. “We wanted to create headphones that could generate sounds that would stimulate the brain and create a more immersive experience for the listener,” he said.
NAG headphones work by using EEG technology to read the listener’s brainwaves and generate sounds that match their mood and activity. For example, if the listener is feeling relaxed, the headphones will generate calming sounds, while if they are exercising, the headphones will produce energetic and upbeat sounds. The result is a personalized and dynamic audio experience that adapts to the user’s needs.
Imamura explained that NAG headphones are not just about providing a more enjoyable listening experience, but also about promoting wellbeing. “We wanted to create headphones that could help people improve their mental health and productivity,” he said. “By using neurofeedback, we can help users achieve a state of relaxation or focus that can have a positive impact on their overall wellbeing.”
One way Vie Style is achieving these goals is through their “Shair” initiative, which allows customers to donate a portion of their purchase to a charity of their choice. Imamura explained that Shair is not just about giving back, but also about creating a sense of community and connection between customers and causes. “We want to create a platform where people can come together and make a difference,” he said.
Imamura also emphasized the importance of transparency in the company’s operations. Vie Style is committed to using ethical and sustainable manufacturing practices and disclosing information about their supply chain to customers. “We want to be transparent about our processes and be accountable for our actions,” he said.