To this day, the pandemic continues to impact global supply chains, presenting various formidable challenges to all businesses. Faced with numerous obstacles ahead, should the new generation of entrepreneurs tackle them head-on, or should they retreat, take a detour, or wait for the right opportunity?
It seems that “transformation” is the best solution to sustain the fire of enterprise. In response to the global trend of digital transformation and the change in business operating models, the Taiwan Digital Enterprise Alliance (TDEA) was established in 2020. CEO Bella Wang recalls that this was during the peak of the global digital wave. As a leader well-versed in corporate management and digital technology, she witnessed the difficulties and challenges many traditional enterprises faced during the digital transformation process.
In an interview with 《The Icons》, Bella Wang stated, “The purpose of establishing TDEA is to bring together the strengths of various industries, sharing experiences and integrating resources to help businesses enhance their digital capabilities and thus improve their competitiveness.” Amidst the global wave of digitalization and sustainable development, businesses face unprecedented challenges and opportunities. With her knowledge, energy, and passion, Bella Wang organizes various activities, training sessions, and international exchanges to enhance the digital competitiveness of enterprises. For many resource-limited small and medium-sized enterprises, TDEA provides concrete guidance and support. TDEA promotes the “Business Transformation Institute,” gathering top mentors and experts from various fields for practical teaching and diverse learning, making the transformation of Taiwanese enterprises more outstanding and flexible in devising various strategies.
“Due to recent business restructuring, the organizational structure and talent needed by EVA Air Catering Services have also changed. The Business Transformation Institute can guide the company’s transformation and optimize its operational framework,” shared Hong-Wei Lin, General Manager of EVA Air Catering Services Co., Ltd., and a participant of the Business Transformation Institute. With the rich practical experience of the institute’s mentors, the obstacles faced by enterprises can be resolved.
TDEA Committed to Building a Collaborative and Prosperous Ecosystem
“Give it your all, some things you only have one chance at, and if you miss it, you’ll only have regrets!” In the industry, Bella Wang is called the “Second-Generation Queen.” To many new-generation entrepreneurs, her leadership abilities and unique vision are like a green shade, nurturing many second-generation business leaders. TDEA provides fertile ground for many business seeds to grow, emphasizing corporate collaboration and policy innovation. Bella Wang believes that only through sharing experiences and integrating resources can enterprises enhance their competitiveness. She shared, “We emphasize the spirit of collaboration, hoping to advance businesses through collective wisdom.”
As a leader of a corporate brand, how should one lead the brand forward? When facing brand vision planning and policy formulation, how can one be flexible in adapting to changes and continuously innovate to stand out in the global market? Many new-generation entrepreneurs, when encountering bottlenecks, often think, “I wonder what advice Bella would give me?”
To many new-generation entrepreneurs, Bella Wang is like a confidante and sister, listening to the struggles of running businesses from various industries. She tells business leaders, “I can’t say that I’m an excellent leader because I know there’s still much for me to improve and learn in many areas. But for me, ‘Leadership’ is about influence. I can influence and inspire certain people, guiding them toward common goals and visions! This is very important to me because it also proves the value of my existence. Additionally, as a business, the ideas of ‘mutual assistance’ and ‘prosperity’ are the hardest to replace, and they are at the core of TDEA’s philosophy.”
Bella Wang: We Are the Pioneers of Decision-Making
“The TDEA has always been a ‘First-mover’ on many issues and also a ‘Fast mover.’ Our decisions are made quickly, and our actions are swift, enabling us to provide concrete action plans to assist successors immediately.” During the COVID-19 pandemic, many businesses faced unprecedented challenges. In the market, the Taiwan Digital Enterprise Alliance (TDEA) responded rapidly by launching the “Digital Transformation University” program, helping businesses start with digitalization and digital optimization to gradually achieve comprehensive digital transformation.
Bella Wang recalls, “At that time, many businesses couldn’t adapt to the changes brought by the pandemic. We hoped to help them quickly adapt to digitalization needs and enhance their risk resilience through Digital Transformation University.”
Among these initiatives, the DiGiTalk program launched by TDEA has become an essential platform for business decision-makers to share their digital transformation experiences. The program invites industry leaders to share their successful experiences and lessons learned in digital transformation, inspiring more businesses and promoting knowledge sharing and collaboration within the industry. Chi-Hao Chang, Chairman and CEO of MaiKen Marketing Communications Group and a mentor at the Business Transformation Institute, also stated, “Successful brand transformation requires precise market positioning and continuous brand value delivery. Digital marketing, as a crucial tool in modern communication strategies, has become a bridge between brands and consumers.”
Business Transformation Institute: Building a Bridge for “Collaborative Prosperity” Resource Integration
Taiwanese businesses are entering a peak period of succession. In the process of accompanying second and third-generation entrepreneurs’ growth, Bella Wang has witnessed their visions and dreams. She stated, “Through TDEA’s efforts, we hope to speak up for businesses, ensuring they receive full consideration and protection during digital transformation. We believe that the second and third generations of businesses will face diverse impacts and challenges during succession. TDEA will accompany everyone, breaking through conservative traditional thinking and introducing external innovative elements to create a second and third growth curve for family businesses.”
The Business Transformation Institute not only helps businesses address digitalization and environmental challenges but also promotes collaboration and knowledge sharing among enterprises. It brings together “First-generation Entrepreneurs: Second-generation Entrepreneurs” and “Second-generation Successors,” providing more resources and support to help businesses navigate digital transformation and the ever-changing market.
Che-Wei Yeh, Marketing Director of Precision Inc., said, “Participating in the Business Transformation Institute allows me to exchange ideas with outstanding pioneers, learn from the experiences of different entrepreneurs, expand my thinking horizons, and gain practical transformation guidance and strategies. The professional knowledge and guidance provided by the Business Transformation Institute will help me deeply understand business transformation, including organizational management, international market expansion, and technological innovation.”
Similarly, Hiroshi , founder of Metastar Airlines, shared his thoughts: “The private jet service industry is an emerging and potential field in the country. Yuansing has a team that combines youthful innovation and senior experience, relying not only on internal resources but also needing external support. As the Business Transformation Institute states, ‘By walking with the strong, you have the opportunity to see the upcoming new explosion point.’ Metastar is moving forward steadily, waiting for the opportunity to explode.”
Collaborative Innovation for New Market Transformations
The Business Transformation Institute program aims to help companies address digital and environmental challenges, achieving sustainable growth and development by providing innovation, knowledge, and resources. The experiences shared by the participants further confirm this. Jian-Fu Wang, CEO of Vegetable King Co., Ltd., shared his feedback: “The vast experience and background of the mentors can spark inspiration, allowing our e-commerce platform to expand infinitely.”
Zi-Yi Yang, Deputy General Manager of Latitude Enterprises Co., Ltd., offered his insights: “The market is changing faster and becoming more unpredictable. Through the diverse perspectives of mentors and peers from different industries at the Business Transformation Institute, I can gain a broader vision and higher perspective, leading my company to become a pioneer in the industry.”
“The motivations for joining the Business Transformation Institute include enhancing the company’s development outlook, optimizing business models, expanding networks, learning diverse management knowledge, challenging oneself, and making greater contributions to the company,” said Min-Han Chen, General Manager of Wei Sheng Drying Industry Co., Ltd., supporting the institute’s belief in jointly promoting business progress.
Additionally, Guo-Chang Huang, Business Manager of Yi Dong Industrial Co., Ltd., stated: “My goal is to strengthen organizational maintenance and address my shortcomings through the Business Transformation Institute.”
“In the process of running a business, more external resources are needed to plan the next stage of development optimization and transformation,” said Tong-Chiao Wu, Chairman of Pink Marketing Co., Ltd., expressing his vision and goals, fully embracing the transformation guidelines and valuable guidance from the TDEA Business Transformation Institute.
Top Talent Gather for Shared Insights on “Transformation” Journeys
Bella Wang believes that only through sharing experiences and integrating resources can companies enhance their competitiveness. In response to the increasingly pressing issue of internationalization, TDEA has decided to embrace globalization by addressing issues such as language, cultural adaptation, and talent. This approach involves either horizontal or vertical integration, bringing together the necessary talents and resources for collaboration. These are Bella Wang’s strengths and the key elements in leading business growth.
In an era of fierce competition, if opportunities are not seized, the gap will only widen. How can one bridge the seemingly insurmountable gap with the strong? The best way is to walk alongside them.
Zhong-Yi Zhuang, Deputy General Manager of Taihua Precision Technology Co., Ltd., stated, “Joining the Business Transformation Institute is to seek breakthroughs in organizational transformation, customer matchmaking, independent product development, brand creation, and cross-industry cooperation. I hope to quickly implement and materialize these goals under the guidance of professional mentors and courses, and look forward to growing together with fellow participants. I am grateful for the platform provided by TDEA and the mission entrusted by my parents. I will carry on their legacy, take care of my partners, and create better profits and value, anticipating stable growth for the company.”
Standing on the shoulders of giants offers a broader view. The platform combining first and second-generation entrepreneurs into a three-generation journey is a revolutionary cradle. Wei-Jun Zhang, Manager of Fiber Optic Computer Technology Co., Ltd., shared, “In an era of rapid change, I hope to break through the existing industry, lead my colleagues in pioneering new directions, and use digital marketing to increase exposure and revenue. At the same time, I aim to develop new products based on our existing customer base. The guidance is aligned with my needs, and I am eager to break through the current digital marketing deadlock, find new sales channels, and, after establishing a new company, receive strategic guidance from mentors to get the new company on track quickly.”
“One-on-one dedicated mentor guidance” and “connecting with potential customers and capital” are practical strategies for expanding and implementing company strategies. TDEA invites companies to transform and upgrade together. Chen Fu-Yu, founder of ShuoSheng International Real Estate, shared his experience from participating in the Business Transformation Institute: “Being able to learn and exchange with different industries and mentors, and absorb knowledge in management, marketing, business, HR, and finance, has made me feel more fulfilled and enriched with valuable gains.”
Future Rapid Convergence: Team Battles Are Global Battles
In late March 2020, Ouyang Zhicheng, General Manager of Ankou Food Machinery Company, the largest stuffed food machine equipment manufacturer in Taiwan, sent messages and made calls to second-generation friends from different industries to form the “Second-Generation Anti-Pandemic Team.” Together, they successfully launched a fully automated precision rapid screening machine, entirely “Made in Taiwan,” to the frontline of pandemic prevention in Taiwan and globally. From initial skepticism to the current large-scale collaboration involving 33 second-generation communities, Bella Wang’s transformation strategy has gained widespread resonance and ripples of impact.
“I want to emphasize once again that the future belongs to strategic alliances formed through collective efforts. Successors must learn to collaborate with others, especially in unfamiliar territories,” said Bella Wang. She hopes that through more cooperation and exchanges, Taiwanese businesses can secure a place in the international market.
In the era of globalization, business leaders must have a strong desire to learn and a team-oriented mindset to connect with the international market, expand global vision, and seize business opportunities. Remember, individual efforts and stubbornness will not lead to success.
Yufang Lin, Executive Vice General Manager of Shang Kai Steel Co., Ltd., shared his motivation for participating in the Business Transformation Institute: “With the guidance of mentors, I can accelerate my learning and growth. While self-learning can also lead to rapid progress and achieving goals, mentor guidance from a professional perspective helps me analyze various market needs and identify potential challenges and strategies from different angles. This comprehensive learning approach has greatly enhanced my understanding of different target markets. The collaborative efforts and group guidance of the mentors make the learning process more efficient and dynamic. I also hope that by interacting with mentors and classmates from different backgrounds, I can expand my horizons and network, bringing more innovation and breakthrough possibilities to my career.”
Integrating Internal and External Expertise to Forge New Paths for Business Transformation
Based in Taiwan, with a global vision, the Business Transformation Institute encourages new-generation entrepreneurs to leverage both internal and external experiences and resources. Supported by funding and resource integration, it fosters the growth and synergy of first-generation and second-generation entrepreneurs. Through this model, the institute not only serves as a growth platform for new-generation entrepreneurs but also amplifies innovative thinking, guiding businesses to find their unique paths to transformation amid change.
Wen-Hsin Wang, General Manager of REX Industries Co., Ltd., said, “Enabling continuous business improvement, with the strong lineup of mentors facilitating rapid transformation, brings significant changes to the company’s innovation, strategy transformation, and management optimization!” The Business Transformation Institute will collaborate with businesses to create win-win situations, with every step here becoming nourishment and a cornerstone for achieving milestones, allowing Taiwanese companies to exert greater influence in the global market and achieve higher development goals.
Hung Rong-Te, Chairman of Cheng Fong Enterprise Co., Ltd., as a mentor, used the metaphor “How to draw a circle?” to vividly explain the mindset second-generation entrepreneurs should have when making transformation decisions. He said, “First set the center, then determine the radius based on the arm’s length, and then execute.” Chairman Hung emphasized that before making any transformation decisions or actions, entrepreneurs should first clearly identify their core competencies and key organizational resources. He stressed that only by understanding their resources, manpower, and capabilities can they formulate practical plans.
In the future, Bella Wang hopes to lead the members and students of the Taiwan Digital Enterprise Alliance to become pioneers in their respective industries, “We aim to be a benchmark in the industry, providing reference and guidance for other businesses, driving the entire industry forward. The Business Transformation Institute can only create its golden chapter with everyone’s participation!”
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